Is the US economy seeing the light at the end of the recession tunnel or are we facing more of the same? The answer to this question differs greatly depending on the source of information.

The answer depends on how you have adjusted the way you do business. Regardless of economic conditions, some companies are thriving and need talent. Many companies have cut too wide and too deep and the reduction of their staff is negatively impacting their bottom line. Your job is to identify these targets and help them attract top talent. It’s also important to dramatically increase the time you spend on client development. If you double, triple or quadruple your marketing efforts it will not be a job order-less recovery.

Based on industry research and its experience with thousands of clients, Sendouts, the leading, single-source provider of recruiting software for third-party staffing and recruiting firms, makes these five recommendations:

1. Focus on an industry niche.
2. Build relationships, network and netweave.
3. Target your marketing efforts.
4. Have the right tools to manage.
5. Measure the metrics.