Blog Support Contact Us

When Name Calling and Finger-Pointing are Totally Appropriate

March 9th, 2012 by

Tegan asked me if we were updating a document. It was a super simple question. The thing was, I had no idea which document she was talking about. I was picturing something online, but could not quite picture it and was ready to give up – but then it clicked. Oh, that document. The internal one.

Now we were on the same page.
And now, the doc will be updated thanks to Tegan’s reminder, everyone at Sendouts will be better informed, and our clients will be served more efficiently.

It’s a real life example of what we stand to gain – and what we stand to lose – when it comes to business communication.

Metrics have been described as the language of business. That’s nice, because numbers are black and white. Or, black and red. And if you’re in the red, you probably need to brush up on your metrics.

But words are a little trickier…
Every level of your occupation has its own language and vocabulary: The recruiting industry at large, the niche you represent, and the nuances of language between coworkers at your company.

You could be top-notch recruiter, but walk into another firm, and have no idea what they were talking about.

To define your language, define your process…

A well-defined process provides the framework for building language and avoiding miscommunication.

Take Sendouts, for example.

Our clients say that Sendouts helps to ramp up new employees quickly because it provides a great process. When recruiters install and learn Sendouts, they are automatically introduced to the Sendouts lexicon, which reflects the language of the recruiting industry at large, and becomes embedded into the language of their company.

With everyone working from the same process, everyone knows that CN is candidate – which is the talent – and CC is the company contact – which is the client. Whether they’re on the recruiting side or account management side of the equation, they can have a meaningful action-oriented conversation.

To excel at communication, define your culture.

When culture is defined, it’s easy to recognize what your organization values. Your values are automatically reflected by your language, whether you’re interacting with a client, a coworker, or a member of the community.

So build a great process, inject a vocabulary that reflects your culture, and when all else fails, resort to finger-pointing to bring your ideas home.

Does your business need a better vocabulary?


image from here.