Recruiters: The Ambassadors of Brand
December 9th, 2009 by TravisWhen one thinks of "branding", images of major brand icons and multi-million-dollar marketing campaigns come to mind – Apple, Coke, Google, just to name a few. But the essence of branding is more integral than that, and recruiters have a big role to play as "brand ambassadors". A recent article by Leslie Stevens points out that "the application process is really an extension of your employment brand. You should never underestimate the impact of negative chatter in the marketplace.
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