Brian Hopcraft

President & CEO

a.k.a. The Trail Blazer
(defining the path to the ultimate purpose at Sendouts: to provide recruiters with the best software solutions and customer service in the talent acquisition industry.)

Brian Hopcraft joined Sendouts as CEO in 2010, and since joining he has helped lead the company to its current position as one of the preeminent Talent Acquisition providers. The company’s purpose is to help recruiters connect job seekers with new opportunities.

“It’s tremendously rewarding to know that our technology helps recruiters make the world a better place,” Mr. Hopcraft says. “When a recruiter makes a placement through our software, everybody wins: a person gets a new job, a company fills an important role, and the recruiter makes the sale. Our entire organization is focused on helping recruiters optimize their critical role in the economy.”

In his role as CEO, Mr. Hopcraft’s significant entrepreneurial skills and leadership experience has built upon Sendouts’ success. His customer-centric approach puts the needs and preferences of recruiters at the heart of the Sendouts product and service, spurring high client satisfaction in using Sendouts to grow.

Mr. Hopcraft brings over 20 years of executive leadership, technology expertise and a proven track record of growing and leading successful companies. As a founder and CEO of Simplified Workforce Solutions, Mr. Hopcraft built an organization that delivered best-in-class workforce management solutions and experienced outstanding growth built upon serving the customer needs. Mr. Hopcraft also held the position of Vice President, Enterprise Products at Oracle where he was responsible for an enterprise product line for the Retail market that included Workforce Management and Returns Management. Most recently, Mr. Hopcraft was the Chief Operating Officer and Vice President of Marketing for Dennemeyer & Co., a global IP software and services company where he was responsible for the US business division.

More Than a CEO…

• Avid cyclist
• Wearer of Converse All-Stars
• Chicago native
• Enjoys spending time with his wife and two sons

Jonathan Herrick

Vice President of Sales & Marketing

a.k.a. The Green Thumb
(nurturing relationships on every level, growing revenue, and planting the seeds of employee success. plus, without the thumb, it’s just not a high five.)

Jonathan Herrick is a dynamic, purpose-driven executive leader at Sendouts, heading up sales, marketing, and business development. Jonathan’s ability to create and maintain relationships allows Sendouts to develop strong partners in the recruiting and software industry, resulting in a superior product with the best integrations for Sendouts customers.

As an executive leader, Jonathan is passionate about helping individual employees develop personal and professional strengths. In this environment, innovation blossoms, and customer expectations are exceeded, resulting in company growth.

“Sendouts Rocks! I love what our company stands for. It’s a place where every team member matters and everyone is working together towards the greater purpose of making a difference in the lives of our clients and the community.”

An expert at providing solutions that grow business and revenue, Jonathan’s background includes productivity consulting, account acquisition, and networking & business solutions. At the heart of his success is an ability to harness individual strengths, building dynamic teams centered around a business culture in which the needs of the customer always come first. Each day, Jonathan helps to define and refine the core purpose at Sendouts: helping our customers find better talent to build better companies. He is the driving force behind a customer-focused culture paired with dedicated and motivated employees. It’s the perfect recipe for the innovation and stellar customer service Sendouts customers enjoy.

Jonathan’s Advice on Life

“People don’t care what you know until they know that you care.”

Things You Should Care to Know About Jonathan

• Hive Five. It’s how he signs his emails. It’s how he’ll greet you in person.
• His passion for outreach is contagious, and it is why community outreach is an integral part of Sendouts.
• He sold his brother’s 1976 Mustang when he was 7. The event marked both the beginning of a long and prosperous sales career as well as a passion for collecting and restoring vintage & classic cars.
• He can’t wait to share a story about his wife, son or daughter.

Tom Holt

Director of Development

a.k.a. The Mail Man
(delivering Sendouts to your desktop on time, and bundled with care.)

Tom Holt is the Sendouts software development leader who puts a high value on process, but an even higher value on people.

“Sendouts has the best software development team I’ve ever been a part of,” Holt says, “and it’s because we put the customer experience first.”

With over 25 years of experience in every facet of software development, Tom is responsible for orchestrating the efforts of the development and QA teams. His process-driven approach gives Sendouts developers flexibility for innovation, paired with accountability for meeting current objectives. The result is a software product that is continually evolving to keep up with the demands of the market and introduce progressive solutions for Sendouts customers.

Tom has led research and development projects, and managed multiple teams across continents. His ability to manage teams and projects is an outstanding asset to Sendouts, enabling Sendouts to capitalize on the talent of our development team and deliver a superb product to our customers.

Facts Tom’s Friends Know About Him
(and now you know too. looks like that makes you friends.)

• Agile Devotee. (this is a method of software development. It also means he’s quick on his feet).
• Runner. Marathoner. Triathlete.
• Has worked for academia, small companies, and Fortune 500 firms.
• A man in a woman’s world, he loves spending time with his wife and three daughters.

Jason Heilman

Product Manager

a.k.a. The Lawn Guy
(raking up the clippings of user feedback and turning them into rich fertilizer for the latest Sendouts innovations)

Jason Heilman works closely with our clients to understand how Sendouts can make recruiting and staffing firms more successful. Having worked with thousands of firms, he has developed a deep understanding of what differentiates successful firms from the rest. In his role as Product Manager, Jason leads the charge to build innovative enhancements that help recruitment firms reach new levels of success.

“My goal,” Jason says, “is to work with our clients and prospects to define the recruitment market’s true needs and build solutions that help our clients to reach levels of success they never thought possible.”

Jason’s background is rooted in helping clients to develop best practices for using Sendouts, creating more efficient processes for their organization. Enabling clients to achieve success on an individual level inspired his move to business development, where he could have an impact on the success of recruiting firms globaly.

Sendouts embodies Jason’s passion for working with businesses to strategically capitalize on market opportunities. His firm understanding of industry and client needs enables Sendouts to provide timely solutions, setting up our clients for success.

Jason’s Extra Curriculars

• Hanging out with his wife and son
• Running and triathlons
• Snowboarding
• Sand volleyball
• Golf
• Hiking and communing with nature

Emily McDaniel

Director of Support

a.k.a. Bomb Squad
(her team’s prepared to disarm any ticking time bomb that threatens to ruin your day.)

Emily McDaniel is the fearless leader of the Sendouts Customer Support Team. Her dedication, organization, and attention to detail are an integral reason why Sendouts provides the best Customer Service in the recruiting software industry. Emily’s passion for helping our clients, paired with her deep understanding of how recruiters can implement Sendouts to increase daily efficiency, add a value to support well beyond the technical aspects.

“I love working at Sendouts,” Emily says. “We have a great team that really cares about helping our clients. It is very satisfying to see our clients’ success as a result of using Sendouts. On the customer service side, we get to see the excitement from clients as they learn about all of the great features we offer and how those features will help to make their process more efficient.”

Emily has a rich background of working with Sendouts clients. As an account manager, she helped clients learn how to use Sendouts, as well as how to optimize their day-to-day process. With vast training and consulting experience, Emily’s perspective adds value to Customer Support processes, team, and ultimately Sendouts customers.

Emily’s Quick Facts

• Party Planner (With the excellent level of support Sendouts customers enjoy, it’s no surprise that Emily likes getting things organized)
• Water Sport Enthusiast
• Fitness Buff
• Married to John
• Southeast Missouri State Alumn

Erin Posey

Director of Implementation

a.k.a. Sparky
(sparking a blazing firestorm of success for our clients)

Erin Posey has a passion for managing client relationships as well as helping her team of Implementation Specialists succeed. In her role as Director of Implementation, Erin oversees the on-boarding process for new Sendouts clients. Erin’s dedication and focus on the success of Sendouts customers has made a huge impact, helping clients to see big returns on their investment in Sendouts.

“I love impacting people’s lives,” Erin says. “It’s fun to build relationships with clients and watch them become more successful. I also love the people I work with! Coming to work each day here is more of a blessing than a job.”

As a manager, Erin invests in both professional and personal development of her implementation specialists. As a result, Sendouts implementation specialists have the confidence and training to continually exceed client expectations.

What Erin Does When She’s Not Implementing

• Gets her creativity on and decorates
• Hangs out with her daughter, a.k.a. her little nugget
• Enjoys quiet afternoons with a movie and the husband
• Frolics outdoors
• Frequents coffee shops
• Checks out new restaurants

Travis Arnold

Director of Marketing

I’m the Director of Marketing for Sendouts. I like to build great marketing vehicles that deliver relevant and timely messages to prospects and customers. My belief is that you shouldn’t ask someone to do something that you couldn’t do yourself and that data should serve as the framework for beautiful marketing programs.