Management Team

Brian Hopcraft

President & CEO

As president and CEO of Sendouts, Brian Hopcraft provides the vision and strategic direction for the company.

Mr. Hopcraft brings 20 years of executive leadership, technology expertise and a proven track record of growing and leading successful companies. As a founder and CEO of Simplified Workforce Solutions, Mr. Hopcraft built an organization that delivered best-in-class workforce management solutions and experienced outstanding growth built upon serving the customer needs.

Mr. Hopcraft also held the position of Vice President, Enterprise Products at Oracle where he was responsible for 360Commerce's enterprise product line that included Workforce Management and Returns Management. Most recently, Mr. Hopcraft was the Chief Operating Officer and Vice President of Marketing for Dennemeyer & Co., a global IP software and services company where he was responsible for the US business division.

Mr. Hopcraft graduated from Miami University in 1998.

Richard B. Hall

Chief Technology Officer

Richard B. Hall designed the original Sendouts Pro software application, which is now the #1 on-demand software for the recruiting and staffing industry with more than 5,000 users worldwide. As the CTO of Sendouts, he continues to enhance the design and development of Sendouts Pro and heads up the research and development team.

With 15 years of software engineering experience, Mr. Hall has designed custom software solutions in a variety of industries - from automotive to healthcare to human resources. He co-founded the company in 1999 with Donald E. Breckenridge, Jr., currently the chief executive officer. More than $4 million from Gryphon Investments, LLP and private investors was raised to launch Sendouts.

Previously, Mr. Hall co-founded Integratia - a custom software and Internet development services firm - with Mr. Breckenridge. Working with small businesses to multi-million dollar companies, he created IT solutions to meet the needs of the business - from mobile computing platforms to ecommerce engines to healthcare database services.

Prior to Sendouts, Mr. Hall worked for GLA International and managed the department for Internet/Database connectivity. While at GLA, he developed an Internet database system that included a secure time billing system, a detailed beta-testing log for clients and developers and an expandable product knowledge base.

Mr. Hall is an active member in the community through Sendouts Second Chance™, a corporate giving program that allows the company and its employees to give their time, expertise and financial help to those in need.

Mr. Hall graduated from Cornell University in 1993 with a degree in Business Management.

Jonathan Herrick

Vice President of Sales & Marketing

Jonathan Herrick is the dynamic, goal-driven head of sales who has increased Sendouts annual revenues by nearly 50% in the past two years. For nearly two decades, he has successfully built relationships with and sold to Fortune 500 companies as well as mid-sized companies all over the world.

Previously, Mr. Herrick was in the industrial automation industry as a productivity consultant where he developed innovative solutions for Fortune 100 clients such as Boeing, 3M, Ford, General Motors and Proctor and Gamble. Prior to that, Mr. Herrick worked at WorldCom on major account acquisitions providing C Level executives with networking and business solutions. During his time at WorldCom, he grew revenues by over 200% and led the division as a top performer.

Mr. Herrick has a deep passion for the success of his people and is known for his contribution as the Sendouts "Culture Catalyst". He attributes selling his brother's 1976 Mustang for 50% more than the original asking price when he was seven years old as the launching pad for his career in sales. He also has a passion for restoring and collecting vintage automobiles and is considered one of the nation's experts on collectible Corvettes.

With a strong sense of civic duty, Mr. Herrick acts as a mentor and leader for community youths by being an active leader in the local church youth group and coaching football for Oakville High Schools feeder program. For the past 4 years, Mr. Herrick has led a homeless ministry that has served over 13,000 meals and provided people in need with opportunities to get back on track.